A recent UK news story illustrates the dangers in outsourcing your data quality problems. UK Borders Agency awarded a £30m contract to Capita to track down 174,000 supposed illegal immigrants.
This quickly highlighted significant data quality problems with the wrong people being targeted – people who had left the UK years ago, people who held valid British passports etc. What added to the anguish suffered by people was the impersonal way that SMS text messages were used to inform them “Message from the UK Border Agency: You are required to leave the UK as you no longer have the right to remain.”
Posted by Julian Schwarzenbach 